Sales & Marketing

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  • Organic Marketing

    Chris Moore, an Executive Advisor of Elite Business Advisors, explains how to utilize your current resources to create an organic marketing strategy!

    Download Slides: https://tinyurl.com/yyddryb2

  • Ugh... Let's Talk About Sales

    Contractors and salespeople are often considered necessary evils and have negative stereotypes in the eyes of potential clients. To flip this narrative, Allan suggests a shift from focusing on "closing" to a mindset of helping and providing value.

    Download Allan's Action Sheet: https://hubs.ly/...

  • Reaching Success Using HomeAdvisor

    Kathryn Chisholm is the Account Manager, Strategic Partnerships for the corporate PCA team. Kathryn focuses on creating strategic plans across the PCA network, optimizing lead volume for pros, and training the network on best practices. She has been in Account Management for three years and has b...

  • Renewed Importance of Social Media

    Ken Tucker, Owner & Chief Marketing Strategist of Changescape, shares the recipe of how to take your social media to the next level!

  • Offer Focused Funnels

    Join Ken Tucker, Owner & Chief Marketing Strategist of Changescape, as he shares with us the fastest way to get new customers on your schedule!

  • A Marketing Piece from Still Shots

    Imhoff Painting shows us how to make a great marketing piece using still shots of before and after photos.

  • Creating Raving Fans

    Michael Gogan, a Business Development advisor at Company Cam, explains how to create a raving fan base around your organization through communication and documentation!

    Download Slides: https://tinyurl.com/y5d8trc6

  • Keys to a High Performing Website

    Martin Morgan, Marketing Director at ProPainter Websites, provides tips on what you can do to improve your website's performance!

    Download PPT Slide PDFs: tinyurl.com/59oovqvr
    Further Reading: https://tinyurl.com/proPainterSEO

  • 5 Photos Every Contractor Needs

    Michael Gogan, a Business Development advisor at Company Cam, discusses the 5 photos every contractor needs, and how taking them will improve your business across the board!

    Download Slides:
    https://tinyurl.com/y463psjf

  • Why Your Online Presence Matters

    Marketing strategies have shifted. Ken Tucker, Changescape Web, discusses the importance of having a comprehensive online strategy.

  • Maximizing Leads from Your Website

    This session will teach you what to do and what not to do in order to turn your website into a lead generation machine. If you have invested in a web presence for your company, you should be gaining the most impact from your online investment. Mike Jeffries presents "Maximizing Lead from Your Mos...

  • Personalize the Sale

    Morgan Ray and Torlando Hakes discuss the importance of personalizing the sales process with Allan Langer, experienced salesman and author of "The 7 Secrets to Selling More by Selling Less." Zach Kenney of ZK Painting joins the discussion to talk about creating your company's perfect "avatar."

    ...

  • Online Trends

    Martin Morgan from ProPainter Websites discusses strategies on how to reach more prospects online. In the first half of the webinar Martin will be discussing trends regarding Desktop vs. Mobile, Smartphone Ownership, Search Behavior, Organic Search v. Pay-Per-Click advertising, Social Media, Goog...

  • Build a High Performing Sales Team

    Do you ever feel like no one can sell your company as well as you can? To many entrepreneurs, it can feel labor-some to train and build a sales team, only to get a marginal increase on your success. It doesn’t have to be this way. In this session, Benji Carlson will discuss powerful concepts that...

  • Google Maps

    Do you know how to get your business to show up on Google Maps? Being found by customers when they do a local search on Google is critical for most businesses, especially when you serve customers across a wide region and need to show up in searches near their location. In this webinar, Ken Tucker...

  • Maximizing Your Marketing ROI

    Looking for more of those perfect clients who are easy to work with and get huge value from what you do?  Fearing this booming economy will end one day and you will suddenly have no more work ahead?
    To build any business that is streamlined and predictable, being in control of your marketing resu...

  • Using Instagram to Get More Business

    Ken Tucker from Changescape Web teaches you how painting companies can use Instagram Marketing to grow and engage with your followers, and how they can generate leads from Instagram. Instagram is a powerhouse social media platform with over 1 Billion Active Users. It generates 52x greater engage...

  • Painting the Big Apple

    Ciaran Cassidy and Peter Jody Finglas of NYC Fine Finishes tell stories of high-end painting in the big apple. In addition, discussing topics such as networking, Instagram, and the importance of quality work.

  • Comprehensive Lead Generation P1

    In this 2-session online workshop you will learn how to build a comprehensive Lead Generation Map (Leads Map) that will help you identify and fill in your business's marketing gaps and will help ensure you are doing everything that can be done by a business to generate leads! Join us as Chris Moo...

  • Comprehensive Lead Generation P2

    In this 2-session online workshop you will learn how to build a comprehensive Lead Generation Map (Leads Map) that will help you identify and fill in your business's marketing gaps and will help ensure you are doing everything that can be done by a business to generate leads! Join us as Chris Moo...

  • The Psychology of Color

    Learn about which colors are trending, and how to mix and match to give your customers the look they want. Lisa Galavotti-Rea, Color Marketing Coordinator at Valspar Solutions brings you insights into color psychology that solidifies your expert knowledge of your most basic medium.

  • Finding Money in a Decorative Niche

    Are you interested in adding to your bottom line without having to aggressively overhaul your business? This webinar will provide insight into one way of accomplishing that objective by steadily developing more and more decorative painting skills. Join PCA contractor John Bubenik of Color Craftsm...

  • Get Your Facebook Profile "Swole!"

    Murray Swift, a.k.a "Creativeman" on Fiverr.com, performs health diagnostics on actual Facebook business pages of PCA members who took one for the team and volunteered their pages to be analyzed, real-time! You'll learn how to extend your social media reach and engagement, and get back to a marke...

  • Building a Facebook AD

    Aaron Hockel from Alta Vista Strategic Partners demonstrates a step-by-step process to build a persuasive Facebook AD.